Contact: 
Molly Hawkins, Lands’ End
608-935-6089, molly.hawkins@landsend.com
@LEprMolly
FOR IMMEDIATE RELEASE  
URLs: www.landsend.com/footprint
www.landsend.com/business
www.landsend.com/newsroom
                 

Lands’ End Business Outfitters’ Contest Promotes A Lighter Footprint
Essay contest encourages organizations to share their
“lighter footprint” stories for a chance to win business outfitting.

DODGEVILLE, Wis. (April 9, 2012) – Lands’ End Business Outfitters is taking steps to leave a lighter footprint with new Lighter Footprint Polos and Buttondown shirts made from pre-consumer recycled materials. Now, they’re asking organizations to share how they’re doing the same with the launch of the Lands’ End Business Outfitters Lighter Footprint Contest.

Beginning April 9 through April 20, organizations are encouraged to submit a short essay of 300 words or less at landsend.com/footprint or at facebook.com/LandsEndBusiness sharing their efforts to leave a lighter footprint on the planet. The first place prize is 25 Lighter Footprint Polos with the organization’s logo. The second place prize is 15 Lighter Footprint Polos with the organization’s logo, with 10 Lighter Footprint Polos with the organization’s logo as the third place prize.

“Our Lighter Footprint items are a direct response from our customers – to make clothing that reduces the impact on the world. With our new Lighter Footprint Polos and Buttondowns, we’ve taken two popular styles and made them from fabrics our customers will feel great about wearing,” said Jim Kennedy, senior director of integrated marketing, Lands’ End Business Outfitters. “We look forward to hearing from other organizations about the things they feel good about doing for the planet.

Lighter Footprint Polos and Buttondowns are available for both men and women through Lands’ End Business Outfitters. Each features pre-consumer cotton from yarn collected at the mill. The Polo is made from soft jersey knit, 67 percent cotton/30 percent pre-consumer recycled cotton/3 percent other. It has a self-fabric collar, hemmed sleeves and a straight bottom hem with side vents. It is wrinkle-resistant and is available in five colors for $30.

The Buttondown is a fully tailored dress shirt made from a mixture of pre- and post-consumer material, 33 percent recycled polyester/32 percent new polyester and 35 percent cotton.  It features smooth seams, adjustable cuffs and a straight collar.  It is available in three colors for $35. Lighter Footprint items are available now at landsend.com/business.

About Lands’ End Business Outfitters

Lands’ End Business Outfitters designs unique uniform programs that offer employees individual choices and helps build the brands of companies of all sizes, including hundreds of Fortune 1000 companies. All Lands’ End merchandise is Guaranteed. Period.® Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). For more information visit www.landsend.com/business or call 1-800-338-2000.

About Lands’ End
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands’ End Shops at Sears and around the world.  Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).