Michele Casper, Lands’ End

Quality Matters: Lands’ End Offers Men The Best In Irish Linen From Baird McNutt

Now through April 10, save 25 percent
on select men’s styles during the semi-annual Buttondowns & Beyond event

DODGEVILLE, Wis. (April 5, 2012) – Lands’ End brings men a new take on Old World quality with the launch of its new Irish Linen collection. Since the days of the Pharoahs, Irish Linen has been prized for its softness, elegance, strength and durability. The Lands’ End collection features jackets, pants, shirts and ties created from fabric crafted by Baird McNutt, Ireland’s premier linen experts. Shoppers can save 25 percent on the Irish Linen collection and other men’s styles during the Buttondowns & Beyond event, now through April 10.

“Baird McNutt Irish Linen is made by craftsmen for whom the fabric is a passion, not just a product. That’s something that we truly respect here at Lands’ End,” said Max Garbutt, men’s divisional merchandise manager, Lands’ End. “Linen’s casual elegance makes it a perfect summer fabric. It keeps men cooler in the heat by absorbing and releasing moisture more quickly than cotton. Our Irish Linen collection offers men timeless, versatile style for all their summer occasions.

The Lands’ End Irish Linen Collection features a two-button coat ($300) and pants ($140) in solids, as well as stunning glen plaid and herringbone patterns. The Irish Linen Shirts ($70) are available in a fresh palette of fresh pinks and cool blues with a buttondown or cutaway collar, perfect with a full Windsor necktie knot. Complete the look with the Linen Necktie for $50.

Buttondowns & Beyond Semi-Annual Event
Now through April 10, the semi-annual Buttondowns & Beyond shopping event offers men the opportunity to save 25 percent on select full-priced items – including the Irish Linen collection. During the event, Lands’ End is also offering free shipping with no minimum order. Visit or call 800-800-5800 to shop the savings.

Spinning Straw Into Gold
For 100 years, Baird McNutt craftsman have created Irish Linen steeped in tradition and excellence. Linen comes from long, golden fibers encased inside the woody stalks of flax plants. The fibers are so long – 12” to 20” – that every step from harvest to weaving is a challenge. Extracting them takes months, which is why fine linen is so prized.

The basic steps for creating linen have changed little since ancient times: the flax is harvested, dried and then “retted” – which requires six weeks in the fields to dry repeatedly after absorbing dew and rain. With the last drying, the stalks and seeds are separated from the flax fibers. The fibers are then combed, spun into fabric and washed in peaty Irish waters for a gentle hand. The result is a soft, silky fabric unlike anything else in the world.

About Lands’ End
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands’ End Shops at Sears and around the world.  Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).