Michele Casper, Lands’ End
LANDS’ END UNVEILS ITS “HOW TO SPRING” CAMPAIGN AND KICKS OFF “HOW TO SPRING” SWEEPSTAKES
New Advertising Campaign Celebrates the Women’s Spring Collection and the Spirit of the Season.
DODGEVILLE, WIS. (March 20, 2014) – Today marks the first day of the season, and spring is already in full bloom at Lands’ End! Introducing the Lands’ End “How to Spring” campaign, showcasing how fun and fashionable it is to add bright colors, graphic prints and floral patterns with a few perfect pieces from the women’s spring collection. The print and online advertising campaign captures the energy and vibrancy of the Lands’ End line. In celebration of spring, Lands’ End is kicking off a “How to Spring” sweepstakes, offering people the chance to win a $1,000 spring shopping spree.
“Our spring collection is fresh, modern and relevant and is bursting with new styles that were created in the spirit of the Lands’ End customer’s busy lifestyle,” said Edgar Huber, chief executive officer and president of Lands’ End. “Whether it is our floral ponté dress, no iron pinpoint shirt, Drifter™ sweater or swim tee, all these versatile items can be mixed and matched to perfectly fit any moment of the day.”
Advertising and branding agency, AR New York, partnered with Lands’ End to conceptualize and bring “How to Spring” to life. “We took cues from the collection itself and the beautiful, fresh nature of spring,” says David Israel, executive creative director at AR New York. “We created a fully integrated campaign called “How to Spring” that offers a platform for today's modern woman to find inspiration and style in this season’s collection.”
The campaign was created in partnership with stylist Alex White and photographer Craig McDean.
“How to Spring” Sweepstakes
Consumers can play the instant win game at www.landsend.com/howtospringsweeps or the Lands' End Facebook page from March 20 – April 20, 2014, for a chance to win a prize every day, plus a chance to win a $1,000 Lands’ End shopping spree! They simply enter their email address or connect with Facebook to get started. Then, they select their favorite pre-populated outfit and press the “spin” button. If the outfit on all three tumblers matches the outfit that the user curated, they instantly win a $1,000, $50 or $25 gift card.
About Lands’ End
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).
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