Molly Hawkins, Lands’ End
FOR IMMEDIATE RELEASE
Lands’ End Shares Tips To Turn Spring Break Into Family Fun
From swimwear to suitcases, Lands’ End Kids packs style and quality into spring break travel
DODGEVILLE, Wis. (March 15, 2012) – After months of the winter doldrums, kids really look forward to spring break adventures. This spring, the experts at Lands’ End share tips to make packing and planning fun for parents and kids.
From clothing and swimwear to shoes and accessories, Lands’ End has all the gear kids need to pack their spring break suitcase – including the suitcase. Todd Christiansen, Lands’ End Kids divisional merchandising manager, shares the following tips to help parents and kids dive into spring break packing.
A few weeks before departure, engage kids and build anticipation for the trip with planning sessions. Spend time together researching the weather and activities at the destination. This research will be helpful when it comes time to pack. Instead of waiting until the last minute to throw things into a suitcase, parents can set aside time before the trip to discuss the forecast with their kids and let them use that knowledge to help select their outfits. It’s also a good idea to try everything on one last time. Kids grow, so make sure clothing fits before you go. Other tips from Christiansen include:
Tip #1: Choose items that do double duty.
“Pack lightly” is a phrase that doesn’t always work when packing for kids. To help minimize the load, look for pieces that are comfortable enough for everyday wear, but can be easily dressed up when needed.
Tip #2: Bag the best beach essentials.
If the beach or a pool is part of your spring break plans, it’s important to pack all the essentials for fun in the sun. Families with itineraries dominated by water-related activities can avoid the unpleasantness of wearing wet swimwear by packing two, or even three, suits for each kid. Don’t forget to keep sunscreen and plenty of water in your beach bag.
Tip #3: Focus on feet.
Kids will have a hard time enjoying a visit to the zoo or museum if their feet hurt. Parents should choose footwear styles that are well suited to their vacation activities – even if it means packing an extra pair.
Tip #4: Prepare for unexpected weather.
It’s not always sunny in paradise. Keep the weather from raining on your parade by coming prepared with a lightweight jacket that will protect kids from rain and cold. If possible, choose a packable style that slips easily into a purse or backpack.
Tip #5: Select a superior suitcase.
It’s no secret that luggage takes a beating, and kids are known for being rough on their stuff. Start by choosing luggage that is appropriately sized for pint-sized travelers. Then look for high-quality details such as lightweight, durable fabrics, telescoping handles and in-line skate wheels, to help it last trip after trip.
To assist with spring break packing preparations, Lands’ End is hosting its first ever Swim Event. Shoppers can visit landsend.com or the Lands’ End Shops at Sears from Friday, March 16, to Monday, March 19, for 25 percent off all regular-price swimwear, water shoes, sandals, totes and beach towels.
About Lands’ End
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).