Michele Casper, Lands’ End
FOR IMMEDIATE RELEASE
Lands’ End Launches American Made Durable Goods Collection
DODGEVILLE, Wis. (March 1, 2012) – Lands’ End travels the world seeking the best of everything, from fabrics to vendors, to bring its product designs to life. In search of the best men’s tee shirts and sweats, they found them right here in the U.S.A. Lands’ End launched its new collection of Durable Goods for men, featuring classically styled sweats and tees made in the U.S.A. – from start to finish. The collection is now available at landsend.com, via the latest Lands’ End Men’s catalog, e-catalog and by calling 1-800-800-5800. A video about Durable Goods is available at www.youtube.com/landsend.
“Quality matters at Lands’ End. We look at every detail to make sure it meets our high standards. When seeking the best sweats and tees for our Durable Goods collection, we found everything we needed – from the fabric to the garment’s construction with a third-generation, family-run mill – in the United States,” said Max Garbutt, Men’s Division Merchandise Manager, Lands’ End.
Durable Goods: A National Effort
Creating Durable Goods is a national effort. Designed in Wisconsin, grown in Texas and crafted in California, each item is styled to endure. The collection features a Crewneck Sweatshirt, Short Sleeve Tee Shirt, Long Sleeve Tee Shirt, Sweat Pants and Sweat Shorts. Each is nurtured to perfection from cotton grown in fields in the United States. Prices range from $30 for a Short Sleeve Tee Shirt to $60 for the Crewneck Sweatshirt. Items are available in classic shades of red, navy, yellow and green, plus gray heather and white.
“There’s nothing more iconic than the American sweatshirt or tee shirt. These are just two pieces that define menswear in America. Durable Goods is about celebrating those items by bringing them back to the United States,” added Max Garbutt. “It’s a collection that goes beyond gym wear. It’s about items you can wear all the time. John F. Kennedy wore a sweatshirt while he was sailing. My father wore one when he would go out for a Sunday drive.”
Quality Matters, Quality Details
Durable Goods are easy to live in. They’re soft, loose fitting and carefully prewashed to mellow the fabric and lightly fade the colors until they’re just right. Smart details such as rib-knit gussets under the arms and crotch offer greater give in places that need it.
Each piece features ringspun cotton grown across the U.S.A. that is then knit and dyed under the seasoned eyes of a third-generation, family-run mill in California. Fabric cutting, sewing and inspection – all done to Lands’ End’s exacting standards – are also completed in California. Durable Goods are then shipped to Lands’ End headquarters in Wisconsin, where expert customer service representatives and employees take, fulfill and ship orders.
“We’re proud of our company’s American heritage – from our Wisconsin-based headquarters to the merchandise we offer that is made in the U.S.A. While the Durable Goods Collection is a small beginning, we are excited to offer quality “Made in the U.S.A” apparel for our customers. We are working on making even more products in America as we identify new domestic manufacturing facilities that can meet our quality and environmental standards. As always, we are committed to offering our customers the best products at a great value. Guaranteed. Period.” said Chris Kolbe, Brand President, Lands’ End.
About Lands’ End
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).