FOR IMMEDIATE RELEASE
Lands’ End Canvas™ Introduces Pinterest Button to Website
New “Pin It” feature offers shoppers a chance to easily organize and share product discoveries onto pinboards
DODGEVILLE, Wis. (February 2, 2012) – Lands’ End Canvas is making it even easier for style-conscious consumers to discover great products and share them on Pinterest, the new social site where members create online pinboards of items or things they like. Beginning today, www.landsendcanvas.com will feature a “Pin It” button on product pages, providing shoppers a simple way to pin fashion finds and inspiring images from Lands’ End Canvas directly onto their own Pinterest boards.
“We value the fact that Pinterest is an engaging discovery network that allows us to inspire, inform, and interact with customers in a new, authentic way,” said Nir Patel, Vice President, Lands’ End Canvas.” Lands’ End Canvas is active on Pinterest and recently launched a successful contest on the site. We wanted to continue our momentum with this social platform by integrating and simplifying the pinning process from landsendcanvas.com. The Pin It button enables our customers to easily share their favorite products and styles with one click.
When using the new Pin It button, the required pin description field is prefilled with the product title, and users can select which board they would like to pin onto and add in their own note about why they selected a particular item. For more great product discoveries and design inspiration, style-savvy consumers can also follow the regularly updated Lands’ End Canvas Pinterest pinboards at www.Pinterest.com/LandsEndCanvas .
About Lands’ End Canvas™
Authentic inspiration, modern interpretation: clothing and accessories with an effortless sense of style for women and men. True to its Lands’ End roots, everything is Guaranteed. Period.® Sold at landsendcanvas.com, 1-877-877-1963, the Lands’ End Canvas Shops at Sears and around the world.