FOR IMMEDIATE RELEASE
Lands’ End Unveils Its New Coastal Living Body Care Collection
Launch Marks Lands’ End’s Entry into the Body Care Category
DODGEVILLE, WIS. (January 28, 2013) – Today Lands’ End announced it is entering the body care category with the launch of its Coastal Living Body Care Collection, further expanding its position as a global lifestyle brand. The body care collection, consisting of fresh lavender and honey blossom scented body lotion, hand cream and body wash, is now available at landsend.com.
“The launch of this exciting new collection comes on the heels of months of research and development,” said Michele Donnan-Martin, chief merchandising and design officer, Lands’ End. “We set out to create a skin care collection that refreshes, soothes and nourishes from head to toe. One that embodies a fragrance that transports the wearer to a lighthouse by the sea, capturing the essence of our nautical brand heritage. I think the delicate balance of lavender and nourishing honey blossom does just that.”
Coastal Living Collection
The Fresh Lavender and Honey Blossom Nourishing Body Lotion is a naturally nourishing blend of lavender and honey. Specially formulated to smooth and nourish without leaving the skin feeling oily or greasy, the hydrating shea butter extracts moisturize and condition the skin while vitamin E helps protect skin from daily damage. The Coastal Living Body Lotion is available in an 8 oz. bottle for $16.50.
Designed to soften, smooth and replenish dry skin, the Fresh Lavender and Honey Blossom Soothing Hand Cream features naturally occurring oils and emollients that absorb instantly to hydrate and strengthen skin – creating a healthy skin tone and texture. It pairs aloe with vitamins A and E to help protect skin from daily damage and is most effective when reapplied throughout the day. The 2 oz.
bottle of Coastal Living Hand Cream ($8.50) is perfect for purses, desk drawers and gym bags alike.
Cleanse, renew and reveal all-day skin radiance with the Fresh Lavender and Honey Blossom Refreshing Body Wash. The non-irritating formula gently cleanses without stripping, drying or damaging the skin’s natural moisture barrier, leaving skin feeling soft and smooth. A 6.7 oz. bottle of Coastal Living Body Wash is available for $14.50.
Limited-Edition Gift Sets
Just in time for Valentine’s Day, Lands’ End is also offering three limited-edition gift sets, beginning February 1, at landsend.com. The Coastal Living Three-Piece Gift Set featuring full-sized bottles of the Coastal Living Body Lotion, Hand Cream and Body Wash, valued at $39.50, will be available to savvy shoppers for just $34.50. The limited-edition Coastal Living Canvas Gift Set pairs Lands’ End’s iconic Small Open Top Canvas Tote in Natural/True Navy with full-sized bottles of the Coastal Living Body Lotion, Hand Cream and Body Wash, a $60 value, for $39.50. Finally, the Coastal Living Oxford Gift Set features full-sized bottles of the skin care trio with an Oxford Cosmetic Case, valued at $59.50, for $39.50.
About Lands' End®
Lands’ End is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD).
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