Michele Casper
Lands’ End
(608) 935-4633



Lands’ End Ranks in NRF Foundation/American Express Customers’ Choice Survey
Shoppers rank company 7th for providing the best customer service

DODGEVILLE, Wis., Jan. 17, 2012 – The National Retail Federation (NRF) Foundation announced today the results of their seventh annual Customers’ Choice survey. For the seventh year in a row, Lands’ End has been named as one of the top 10 national retailers for outstanding service across all retail channels. Overall, Lands’ End ranked seventh for providing the best customer service according to 9,374 shoppers surveyed.

“Customer service has been the hallmark of our brand since Lands’ End was founded in 1963 and we’re honored to be recognized for this commitment,” said Edgar Huber, CEO and president of Lands’ End. “We believe what is best for the customer is also best for the company, and this award is a testament to our unwavering dedication to provide quality customer service at every level.”

Lands’ End provides customer service in more ways than ever before, including 24-7 staffed call centers in Wisconsin, Live Chat online and through their Lands’ End Shops at Sears. The cornerstone of the company’s customer service for the past 49 years has been the Guaranteed. Period.® promise that states if a customer is not satisfied with any item, simply return it at any time for an exchange or refund of its purchase price.

“Meeting and exceeding customers’ expectations for service is paramount to retailers like Lands’ End,” National Retail Federation Foundation Executive Director Katherine Mance said. “The retail experience is more than just a simple point of sale exchange, it is a comprehensive, multi-staged relationship built on a foundation of quality, service and value. This foundation is something that they truly believe in and is something that Lands’ End and its many consumers continue to build upon.”

About Lands’ End
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands’ End Shops at Sears and around the world.  Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).

About the NRF Foundation

The NRF Foundation is the research and education arm of the National Retail Federation. A non-profit foundation created in 1981, the Foundation conducts industry research, develops education and workforce development programs, professional certification programs and promotes retailing as a career destination. The NRF Foundation benefits retailers, their associates and business partners and allies, and consumers in many ways. Research provides the basis for education about the industry and its importance to the economy, and provides industry and government leaders with an analysis of public policy decisions on consumers, retailers, and the economy. The Foundation’s education and career development efforts, including NRF University wired, encourage professional development and excellence in performance of retailing for associates and executives at all levels.