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DODGEVILLE, Wis. (January 7, 2014) – Want active apparel that works beautifully beyond the gym? No sweat! Introducing the Lands' End Women's Performance Collection, a new active line that goes beyond the gym, from running errands to meeting friends for lunch to lounging around. The collection, built around the success of the Original Performance Pant, features a range of pant options complemented by active tops that can be mixed and matched to create a complete, comfortable look that fits seamlessly into the entire day's activities. The line is now available on landsend.com.
“Popular demand for our previous top-selling Performance Pant prompted us to re-enter the active-apparel category,” says Celeste Risimini-Johnson, vice president women's merchandising, Lands' End. “Adding more pant, top and jacket options to this line broadens its appeal by giving the consumer the ability to expand her workout wardrobe's flexibility beyond the gym and into her busy lifestyle, and look good doing it.”
The Performance Collection features moisture-wicking fabric, UPF protection and flatlocked seams for chafe-free comfort. The pieces also boast four-way stretch for ease of movement, cotton-like softness and small pockets to hold essentials. The collection is comprised of an array of fits and styles of bottoms, tops and jackets:
TOPS AND SPORTS BRA
To support the Performance Collection launch, Lands' End is partnering with Fitness magazine on print and digital productions, as well as the “Get Active Sweepstakes,” at landsend.com/getactive, for a chance to enter to win weekly prizes and a grand prize of a free gym membership and $500 to shop the new collection. In addition, Lands' End is joining forces with Fitness magazine Fitterati® Courtney Horan, blogger of Sweet Tooth Sweet Life, to help support the launch.
Horan, one of the first to test out the line, has become an instant fan. “The Performance Collection's versatile designs are an easy fit for my lifestyle, extremely functional but stylish for working out, and also perfect for running errands,” says Horan. “The shirts are fitted but not too tight, which is perfect for my post-baby body. The scooped necklines and flat, wide waistbands provide a universally forgiving design. Combined with small but important details, including thumbholes in the jacket, control panels on some styles and built-in ventilation, the lin¬¬e has quickly become a favorite in my wardrobe.”
About Lands' End
Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD).
About FITNESS Magazine
Launched in 1992, FITNESS magazine is a leading source for all the latest news on health, nutrition and exercise. FITNESS motivates women to move—for fun, for health, for life. With workouts and diet plans that get results, plus inspiring beauty and health tips, FITNESS empowers women to be fierce about reaching for and achieving body success, however they define it. FITNESS is published 10 times a year by Meredith Corporation [NYSE: MDP], with a rate base of 1.5 million and an audience of 7.3 million readers. Additional information may be found online: www.fitnessmagazine.com | Facebook:Facebook.com/fitnessmag | Twitter:@fitnessmagazine | Instagram:Instagram.com/fitnessmagazine.