LE Shops @ Sears Overview and History

Lands' End at Sears

The Lands' End Shop at Sears

The Lands' End brand has come to life at more than 275 Sears stores across the country. Now, customers can experience the legendary combination of Lands' End quality, value, service and style in person.

Bringing the Lands' End Catalog to Life

Each Lands' End Shop at Sears features high-quality and stylish Lands' End products, personalized service, enhanced visuals and even a cozy shopping lounge where customers can search all of the Lands' End offerings via the Internet and catalog.

Each shop offers products for women, men and kids and select stores offer items for the home, intimates, special sizes, seasonal products, footwear and baby.

The bold and striking Lands' End colors, true navy and white, are used throughout the dedicated area to help customers easily locate Lands' End within Sears.

The Shopping Experience

Lands' End brings to retail the world-class shopping experience of its legendary catalog and award-winning Web site. Lands' End associates receive in-depth product and service training in addition to Sears training, ensuring they provide customers the highest level of service.

Customers are able to touch and feel the quality and details of Lands' End products, while knowing they can also search the entire assortment from a comfortable shopping lounge. Each shopping lounge features catalogs, an Internet kiosk linking shoppers to landsend.com and a direct phone line to Lands' End, making it easy for shoppers to order additional sizes, colors or new products from the company's extended assortment.

Customers receive free shipping for all online and catalog orders made through the Shop and can return products free of charge at any Sears store.

Lands' End at Sears Timeline

The Lands' End brand has truly come to life at Sears. Today, an expanded product assortment, enhanced visuals and personalized service bring the Lands' End experience to Sears unlike any other time in history.

June 2002	Incorporated in 1963 and publicly traded for 15 years, Lands' End, Inc. becomes a wholly owned subsidiary of Sears, Roebuck and Co. on June 17, 2002.
November 2002	Lands' End product is introduced to Sears retail in November 2002. Lands' End rolls out key products in 184 select store locations including Chicago, Los Angeles, Boston, New York, Atlanta and Madison, Wisconsin.
November 2003	"Lands' End Best Sellers" are available at all 870 Full-line Sears stores.
March 2005	Lands' End becomes a proud member of Sears Holdings Corporation (NASDAQ: SHLD) in a merger between Sears and Kmart.
September 2005	Lands' End tests a store-within-a-store concept at Sears in White Plains, N.Y. The new format – a Lands' End Shop – brings the world-class shopping experience of the legendary catalog and toll-free number, along with its award-winning Web site, to retail.
November 2006	Lands' End marks a 100 shop milestone with Lands' End Shops at Sears on the East Coast and in the Midwest. Each Shop offers approximately 10,000 square feet filled with products for women, men and kids, representing a 50 percent increase in product assortment from Lands' End offerings at Sears in years past. Lands' End Shops now account for more than one million square feet of retail space at Sears. New departments including Intimates, Home, Baby, School Uniforms and Luggage are added to select Lands' End Shops.
April - May 2007	Lands' End opens Shops on the West Coast, bringing the total to 149.
May - June 2007	Lands' End launches expanded footprints in existing shops in Burlington, Massachusetts and Paramus, New Jersey, each featuring 20,000 square feet of selling space and the largest-ever assortment of Lands' End product at Sears.
September 2007	The total number of Lands' End Shops at Sears reaches 200 and more than 2 million-square-feet of Lands' End floor space at Sears. Lands' End opens its first shop in West Virginia.
June 2008	Lands' End expands the footprints of 10 existing shops in markets including Redmond, Washington and Alpharetta, Georgia.
Fall 2009	Lands' End anticipates opening an estimated 68 additional Lands' End Shops at Sears across the nation.