Corporate Overview

Lands' End Headquarters


Lands' End is a leading multi-channel international retailer of casual clothing, accessories, footwear and home products. Lands’ End is legendary for high-quality products at an exceptional value, plus a commitment to world-class customer service and an unconditional guarantee. The company offers products through catalogs, online at and affiliated specialty and international websites, and through retail locations, primarily at Lands’ End Shops at Sears® and standalone Lands’ End Inlet® Stores. Lands' End is headquartered in Dodgeville, Wisconsin, 45 miles west of Madison.

Lands' End Business Outfitters

Lands' End Business Outfitters is a trusted brand partner for companies of all sizes, offering businesses a better choice through quality, high-value apparel and promotional products. From single entrepreneurs to members of the Fortune 500®, Lands' End Business Outfitters offers tailored and business casual apparel for office wear, trade shows, company events and more. Lands' End Business Outfitters also offers an extensive variety of promotional products that enhance a company's image and message.

Lands' End School Uniform

Lands' End offers uniforms and school-appropriate clothing in sizes for children, young adults and adults that is designed to meet dress-code requirements. Lands’ End School Uniform includes phys-ed wear such as tees, shorts, sweatshirts and sweatpants, plus spiritwear, that can be personalized with embroidered or heat transfer logos. Lands' End school uniform apparel is available year-round in sizes including slim, plus, husky, junior, young men and tall. Lands' End School Uniform products offer the same quality, value and guarantee the company is known for. To help schools, the Lands’ End School Uniform Rewards program gives participating schools three percent cash back on the net sales of school uniforms.

Lands' End International

Lands' End ships to more than 150 countries around the world. Customers in Austria, France, Germany, Japan and the United Kingdom can shop Lands' End via unique websites that use local language and currency. Lands’ End customers in Germany, Japan and the United Kingdom can also shop at Lands' End Inlets and via unique catalogs. Lands' End offers customers in these countries a selection of popular styles as well as unique looks that appeal to customers in these markets. Online shopping is seamless for international customers on U.S. prices can be converted into more than 60 local currencies around the globe, and duty, tax and shipping is displayed at checkout. Lands’ End offers free shipping to customers in Canada on purchases over $50 CDN.

Guaranteed. Period.®

From its humble beginnings right through the present day, Lands’ End has been passionate about every single item the company puts its name on. That’s why Lands’ End stands behind everything it sells with a clear and simple promise of satisfaction: Guaranteed. Period.® The Lands’ End guarantee has always been an unconditional one. It reads: "If you're not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price."

Lands' End History


Former advertising copywriter and avid sailor Gary C. Comer founds Lands' End, Inc. in Chicago, Ill. The company sells sailboat hardware and equipment by catalog.


Lands' End launches its first full-color catalog featuring 30 pages of sailing gear and two pages of clothing.


Lands' End moves focus toward clothing as 13 of 40 catalog pages feature clothes. Lands' End introduces Square Rigger® soft luggage.


Lands' End moves its warehouse and phone operations to Dodgeville, Wis., a rural community located 45 miles west of Madison, Wis. The company launches its toll-free 800 number and sells its first buttondown oxford shirt.


Lands' End expands the toll-free phone service to 24 hours a day. The first Lands' End outlet store opens in Chicago.


Lands' End goes public.


Lands' End launches its Kids' and Home catalogs.


Lands' End opens operations in the United Kingdom.


Lands' End opens a warehouse and phone center in the United Kingdom. Lands' End Business Outfitters launches.


Lands' End opens operations in Japan.

1995 debuts on the Internet.


Lands' End introduces classics for men in big and tall sizes. Lands' End establishes operations in Germany. The first Lands' End Inlet store opens in Richfield, Minn.


Lands' End mails its first Kids' School Uniform catalog.

1998 introduces Your Personal Model™, a tool that allows customers to build 3-D models of themselves.


Lands' End Live™ debuts online. Lands' End Home introduces furniture. Lands' End extends its Internet presence globally by launching e-commerce sites in the UK, Germany and Japan.

2001 introduces Lands' End Custom™, an interactive tool that enables customers to create their very own custom pairs of pants in the comfort of their own homes.


Lands' End becomes a wholly owned subsidiary of Sears. Lands' End introduces "best sellers" into select Sears full-line stores. Lands' End introduces the Women’s Plus line, devoted to women's sizes 1X-3X and 18W-26W.


Lands' End "best sellers" are available in all 870 Sears full-line stores.


Lands' End becomes a proud member of Sears Holdings Corporation (NASDAQ: SHLD) in a merger between Sears and Kmart. The "store-within-a-store" concept, Lands' End Shops at Sears, is introduced into select Sears locations.


The Lands' End Shops at Sears can now be found in over 100 full-line Sears stores, accounting for more than one million square feet of retail space.


Lands' End introduces expanded 20,000 square-foot shops in select Sears locations, offering the largest ever assortment of products.


Lands' End opens operations in France and Austria. Lands' End Shops at Sears locations now total 293. The Lands' End Canvas™ collection launches for men and women. The first Lands' End Canvas store opens on State Street in Madison, Wis. Lands' End launches its Facebook page and Twitter account.


Lands' End expands the Lands' End Canvas Shops at Sears to 24 locations nationwide. The company launches Lands' End Camp. Lands' End completes its state-of-the-art, BREEAM-certified (LEED equivalent) extension to its distribution center in the United Kingdom. The company becomes the first apparel retailer to launch Lands' End Live™ video chat nationwide, bringing the personal shopping experience home to the customer. Lands' End launches mobile site and its digital catalog app for iPhone® and iPad®.


Lands' End Canvas launches Pinterest boards. The company begins offering digital catalogs with unique content developed for iPhone and iPad and makes its digital catalog available through the Google Catalogs app. Lands' End launches its mobile club that sends text alerts to mobile shoppers. The Lands' End Facebook page reaches 750,000 fans. The Lands' End Canvas Facebook page reaches 100,000 fans.


Lands' End Facebook page reaches 1 million fans and over 3 million followers on Shop Your Way. The company redesigns its Prairie Towne location in Madison, Wis., converting it into its first full-price standalone store offering Lands’ End apparel for the entire family and select home items. Establishes the Lands' End sustainability website and receives the Wisconsin Green Master award for the 4th year in a row. Lands' End Japan opens the first retail store within Umede Hankyu in Tokyo. In the United Kingdom, Lands' End sells merchandise through online partnerships with House of Fraser and Debenhams. Lands' End places in the Top 10 Customer Choice Awards sponsored by the National Retail Federation.


Lands’ End celebrates its 50th year in business. In honor of this milestone the company carves a giant lighthouse logo and maze in cornfield adjacent to its Dodgeville headquarters.  Lands’ End partners with the National Forest Foundation to fund the planting of over 385,000 trees in Northern Wisconsin and Michigan's Upper Peninsula. The company introduces enhanced online shopping experience for international customers, converting U.S. prices into more than 60 local currencies around the globe and displaying duty, tax and shipping at checkout. Lands’ End opens first full-price standalone store within a shopping mall in Lombard, Ill., offering women’s apparel in regular and special sizes.


Lands’ End spins off from Sears Holdings to become a publicly traded company on the NASDAQ on April 7 under the ticker symbol “LE”.