Lands’ End Executive Team

The Lands’ End executive team is comprised of experienced industry leaders who guide the vision of the Lands’ End brand and its businesses, with a commitment to build on our legacy of unparalleled customer service.

Federica Marchionni

CEO, Lands’ End

Federica Marchionni, 43, is Chief Executive Officer of Lands’ End, Inc. She assumed the CEO position and joined the Company’s Board of Directors on February 17, 2015.

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Joseph Boitano

Executive Vice President and Chief Merchandising and Design Officer

Joseph Boitano brings a wealth of industry expertise and retail and wholesale experience to his role as executive vice president and chief merchandising and design officer at Lands’ End.

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Michael Rosera

Chief Operating and Finance Officer

Mike Rosera brings over 25 years of experience in management, company expansion, and brand development to his role as chief operating and finance officer of Lands' End. Rosera has successfully managed, expanded and launched brands throughout his career, proving his invaluable ability to generate value creation.

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Steven Rado

Senior Vice President, Chief Marketing Officer

As senior vice president and chief marketing officer, Steven Rado leads all aspects of marketing for Lands' End including the oversight of strategic development, direction, and implementation of all marketing activities. Key activities include consumer insights, forecasting and analytics, catalog, digital marketing, customer acquisition, e-commerce, public relations and advertising.

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Becky Gebhardt

Senior Vice President, Chief Creative Officer

In her role as senior vice president and chief creative officer, Gebhardt is responsible for developing and implementing global creative brand strategies that focus on digital, retail and catalog. She is a critical part of driving and executing the creative vision that supports the merchandising strategy and marketing campaigns across all channels.

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Kelly Ritchie

Senior Vice President
Employee & Customer Services

World-class customer service and quality products begin with great people. As senior vice president of employee and customer services, Kelly Ritchie has devoted her entire career to making Lands’ End a great place to work, spending time with employees and listening to their insights.

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Marla Ryan

Senior Vice President

As senior vice president, retail, Marla Ryan oversees store operations, field management and marketing for the Lands’ End retail business.  She is responsible for successfully developing and executing the overall retail strategy, growing top-line revenue and driving profitability for the Lands’ End Shops at Sears and Lands’ End Inlets.

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Joe Ferreri

Senior Vice President
Lands’ End Outfitters

As senior vice president of the Lands’ End Outfitters division, Joe Ferreri oversees: Lands’ End Business Outfitters, which specializes in corporate uniform programs, branded and logo'd apparel, promotional product, and branded merchandise; Lands’ End School Uniform; and the Lands’ End Gift Card business

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Dorian Williams

Senior Vice President, General Counsel and Corporate Secretary

Dorian Williams serves as senior vice president, general counsel and corporate secretary of Lands' End. As the company's chief legal advisor, he oversees the company's legal affairs, including regulatory, ethics and compliance, and corporate governance matters.

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Scott Hyatt

Executive Vice President and Chief Sourcing and Supply Chain Officer

As executive vice president and chief sourcing and supply chain officer, Scott Hyatt leads all of the sourcing organization in the U.S. and abroad and is also responsible for inventory planning and logistics.

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