Lands' End - Casual Clothing Company
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ADVERTISING/PR
Advertising/PR is responsible for increasing awareness of Lands' End products and our corporate image through coordinated efforts in advertising and public relations. This is done through planning and implementing reputable advertising campaigns. Our public relations area is divided into two sections, corporate and product. Together, those areas develop awareness of Lands' End by communicating to editorial contacts who we are, our classic product offerings and the quality of services we provide.

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AVIATION
This department is responsible for all business-related travel for employees and business partners. They coordinate travel accommodations, air and ground transportation and provide the operation and maintenance of our corporate aircraft.

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BUSINESS OUTFITTERS

Business Outfitters is our business-to-business division. It offers quality products to teams, clubs, companies and other organizations that use our merchandise for uniforms, gifts, corporate premiums, and incentive programs. Business Outfitters produces its own catalog five times a year, develops online stores for its corporate customers, and manages its own marketing, creative development, inventory control/forecasting, and catalog production. Additionally, Business Outfitters also manages its own customers sales and service operations, including CAD design and embroidery production.

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CORPORATE
This area's primary functions are to develop the company's mission and business strategies and to align the organization's structure and processes to accomplish the mission.

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CREATIVE
Our creative group is responsible for designing and producing our catalogs. They manage the creative process from initial conception of ideas to photo shoots to page layout and final printing. Art, copywriting, catalog production, the photo studio are the areas that work together to accomplish this.

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CUSTOMER SERVICES
Our customer services group provides exceptional service to our customers via the phone, the mail, and the Internet.

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DESIGN

Our design group manages the process of designing products from concept to completion. They determine style, theme and trend direction. They research trends by traveling to Europe, Asia, New York and Los Angeles, along with research on the Internet, reviewing fashion magazines, talking with vendors and reviewing customer feedback. All of this information is then used to create a product that will appeal to Lands' End's customers.

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DIRECT MARKETING
Our direct marketing group plays an important role at Lands' End. They support the growth of our customer base by developing and executing our catalog circulation plans. They review and audit all data and systems involved with our housefile, insuring its integrity. As part of direct marketing, our market research group determines the demographics of our current customers and potential customers in order to support marketing and merchandising decisions.

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Lands' End Inc.

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