Principle 2.
We price our products fairly and honestly. We do not, have not, and will not participate in the common retailing practice of inflating mark-ups to set up a future phony "sale."

Principle 3.
We accept any return for any reason, at any time. Our products are guaranteed. No fine print. No arguments. We mean exactly what we say: GUARANTEED. PERIOD.®

Principle 4.
We ship faster than anyone we know of. We ship items in stock the day after we receive the order. At the height of the last Christmas season the longest time an order was in the house was 36 hours, excepting monograms which took another 12 hours.

Principle 5.
We believe that what is best for our customer is best for all of us. Everyone here understands that concept. Our sales and service people are trained to know our products, and to be friendly and helpful. They are urged to take all the time necessary to take care of you. We even pay for your call, for whatever reason you call.

Principle 6.
We are able to sell at lower prices because we have eliminated middlemen; because we don't buy branded merchandise with high protected mark-ups; and because we have placed our contracts with manufacturers who have proven that they are cost conscious and efficient.

Principle 7.
We are able to sell at lower prices because we operate efficiently. Our people are hard-working, intelligent, and share in the success of the company.

Principle 8.
We encourage our customers to shop for our products in whatever way they find most convenient. Whether it is through our catalogs, our Web site, or in retail stores, we offer the same quality products at the same honest prices, with the same unconditional promise to stand by everything we sell.