Rayon.

For true fabric aficionados, the touch of substantial, closely-woven rayon conjures images of stylish film legends. Stars like Carole Lombard, Bette Davis and Katherine Hepburn, who wore well-cut clothing made of a difficult-to-define fabric which seemed to flow with a smooth, liquid-like drape as they strode with authority, glided down stairs... had all manner of close encounters. With its texture so soft and sumptous, even they might have mistaken it for silk, rayon's natural inspiration (and higher-priced rival).

Man-made, yet down-to-earth.
We've observed that even those who shun all but the most natural of fibers are quite well disposed toward rayon, despite it's man-made nature. Unlike cotton's puffball fruit and the silkworm's fragile cocoon, rayon does not stem directly from any plant or animal. But it is composed of once living sources — wood pulp and cotton linters (the fibers that remain on cotton seeds after the first ginning).

And through the creative engineering of man, it's as close to natural as any manufactured fiber comes. Especially when you consider it was invented over a century ago — way before chemicals invaded the textile world.

A fashion godsend for mom's generation.
Rayon became all the rage during the war years as a less fragile and inexpensive substitute for silk. But when more practical man-made fabrics like polyester and nylon made their debut in the '50s, rayon took a back seat — but only for a while.

Today's rayon's improved.
But like all fabrics, there's good rayon and not so good. Much of what you'll find is flimsy and fragile, or so sheer it's strictly "summerweight."

Ours, on the other hand, is sturdier, more, well... substantial. Gives you all rayon's natural, flowing elegance. But the real beauty is how much better it moves from one season to the next with the greatest of ease. Transcending time.

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