Lands' End is a direct merchant of traditionally styled clothing for the family, soft luggage, and products for the home. We offer products through our catalogs, on the Internet and in Outlet and Inlet stores. Our goal is to please our customers with the highest levels of quality and service in the industry, along with an unequivocal ironclad guarantee.

For more detailed information about our company, please follow these links, or contact us:

What's a direct merchant?	Our principles of doing business
About our catalogs	Our business standards
About our stores	Our supplier connection
About landsend.com	Lands' End history
Our dedication to quality	Our Corporate giving policies
Our commitment to service	Investor information
Our guarantee to you	Employment opportunities

As a direct merchant, we work directly with mills and manufacturers, eliminating the markups of middlemen. We pass the savings on to our customers, who shop directly with us — from home or office, by phone, mail, fax or Web. We ship directly to our customers, virtually anywhere in the world. In addition to lower prices, our direct merchant method of doing business makes shopping simpler, faster and more convenient.



We distributed 269 million catalogs in fiscal year 2001. Titles include:

• The Lands' End Catalog — Classic casual clothing for men and women, plus monthly features by well-known authors, playwrights and celebrities, including Bruce McCall, Garrison Keillor, Jacquelyn Mitchard, Roy Blount, Jr. and David Mamet.


• Lands' End Men — A complete line of finely tailored clothing for men, from suits, ties and dress shirts to more casual office attire.


• Lands' End Women — Finely constructed, tailored clothing for the working woman, and casual classics that remain staples from season to season.


• Lands' End Women 18W–26W — Clothing perfectly proportioned to fit women 18W–26W. Along with style and reassuring quality, this collection features rich, natural fibers, beautiful colors and unsurpassed value.


• Lands' End Kids — Quality clothing, freshly styled, to dress kids from head to toe. These fun, colorful classics fit newborns to pre-teens.


• Lands' End for School— Uniforms and school-appropriate clothing, designed to meet dress-code requirements, in sizes for kids and adults, including Spiritwear, embroidered with your logo for sports, clubs and organizations.


• Lands' End Home — High-quality, classically styled products for the home, with a focus on honest value instead of promotional "white sales."


• Lands' End Business Outfitters (Corporate Sales) — Offers the Lands' End brand as a compelling option in clothing personalized with state-of-the-art embroidery for company incentives, rewards, gifts and group apparel.

Lands' End operates 16 outlet and Inlet stores in 4 states: Wisconsin, Illinois, Minnesota and New York; plus 3 outlet stores in the United Kingdom and 1 in Japan. Our "Travelers' Inlet" store, at the Minneapolis/St. Paul International Airport, offers a selection of full-price catalog merchandise. Outlet stores feature Not Quite Perfect® and overstocked items.



Lands' End was an "early adopter" of the Internet, launching its Web site (http://www.landsend.com) in 1995. Initially, the site featured 100 products as well as stories, essays and travelogues. Today, the U.S. site offers every Lands' End product, including an extensive Overstocks section, where excess merchandise can be purchased at discounts of up to 75%. In addition, Web sites have been launched in the United Kingdom, Japan, Germany, France, Ireland and Italy. A separate Business Outfitters Web site (http://www.landsend.com/businessoutfitters) offers company incentives, rewards, gifts and group apparel.

Today, landsend.com is the world's largest (in business volume) apparel Web site. It has also been a leader in developing new ways to enhance the shopping experience and to foster one-on-one relationships with its customers. Some of these innovations include:

• My Virtual Model™ — Lands' End was the first apparel company to offer this innovative shopping tool. Customers create a 3-D model of themselves by providing critical measurements, which are then applied to the individual's personal Virtual Model.
  
  Once a virtual model is created the customer can use it to "try on" items and outfits, to see how they will look on his or her body. Outfits can be stored and recalled for later reference. Once created, a person's model can also be used at other apparel Web sites in the My Virtual Model network, and can be e-mailed to family and friends.
  
  
• My Personal Shopper — Customers can create a "personal wardrobe consultant" by answering a series of questions about their clothing preferences. Then, an expert "personal shopper" suggests items and outfits that best suit the user's unique taste, style and preferences.
  
  
• Lands' End Live™ — A nifty feature that allows customers to talk or "chat" online directly with our famously helpful customer service representatives while shopping at landsend.com.
  
  
• Shop with a friend™ — This service allows 2 shoppers to browse the site together, communicate with each other, and add items to a single shopping basket. It's exactly like going on a shopping trip with someone, except that you don't have to leave your home.
  
  
• Alumni Collection — Customers can outfit themselves or the whole family in well-made, classic Lands' End clothing adorned with a favorite college team logo. Addition of an official logo to a chosen garment costs as little as $9.95, and these high-quality clothes are equally appropriate in the stands and at today's business-casual workplace.
  
  
• Women's 18W-26W Online Store — Now customers can get Lands' End clothing perfectly proportioned to fit and flatter women size 18W-26W. Along with style and reassuring quality, this collection features rich, natural fibers, beautiful colors, and unsurpassed value.
  
  
• Lands' End Custom™ — Now there's an exciting and easy way to create custom-crafted clothing, with traditional Lands' End comfort and quality, and a tailored fit. Customers simply answer a few questions about measurements and body type, and we tailor a garment to fit them perfectly.
  
  
• Swim Finder — Looking for the perfect swimsuit? Swim Finder, a seasonal feature, helps women quickly search our hundreds of styles to find the one that's ideal for them. Users can search by suit style, height of leg opening, bra type, body shape and "anxiety zone" — a body area they'd like to accentuate or camouflage. Many of the suits in the Swim Finder also work with My Virtual Model™, so a shopper can see how suits will look on her body.
  
  
• Outerwear Headquarters™ and Outerwear Finder™ — This seasonal, easy-to-use guide to all Lands' End outerwear helps the user locate appropriate clothing by warmth, type of activity, fabric or accessory. It also includes a tutorial on layering techniques, a glossary of technical terms and outdoor-related editorial features.
  
  
• Affiliate Network — Like to earn extra revenue on your Web site? You may wish to join the Lands' End Affiliate Network and help direct traffic to the Internet's #1 retail apparel site. Earn a percentage of every sale that results from a click-through from your site. Just click for more information or to sign up.
  
  
• Lands' End Maternity — Finally, Maternity wear that meets your higher expectations. Available only at landsend.com, this assortment of great wardrobe basics lets you dress in classic, comfortable clothing throughout your pregnancy — with all of the quality fabrics and fit that Lands' End is famous for.

Lands' End has built its reputation on the dependable high quality of its merchandise. Customers have come to expect a level of quality, durability and value that's truly superior in the marketplace.

• Lands' End products are produced to its own, internally developed high standards — more stringent than the more general standards used by most of the industry. Fabric quality, construction details, style, and sizing are constantly being reviewed and improved.
  
  
• The company employs more than 150 quality assurance personnel, who work at headquarters and in the field to ensure that all standards are being met, all the time.
  
  
• Lands' End tests its clothing for a comfortable and consistent fit by trying garments on real people, not just models. For example, more than 100 local children fit-test and wear-test all types of kids' products, offering their advice on fit, style and comfort.
  
  
• In addition to outside, independent testing, Lands' End also test fabrics in its own lab, using the most sophisticated processes in the industry.

Lands' End operates on the principle that what is best for the customer is also best for the company. As a result, customers have learned to expect a high level of service at all times — from initiating the order, to receiving help and advice, to speedy shipping, and further follow-up when necessary. Here are some of the ways that Lands' End and its employees "go the extra mile":

• Lands' End offers one of the simplest guarantees in the industry — GUARANTEED PERIOD.® — which allows customers to return items at any time, for any reason, for refund or replacement.
  
  
• Toll-free phone lines for ordering and customer service are open 24 hours a day, 364 days a year.
  
  
• The company gets 40,000-50,000 calls on a typical day. During the Christmas season, it takes more than 1,100 phone lines to handle over 100,000 calls a day. In one year, Lands' End answers the phone more than 15 million times.
  
  
• We also received 231,000 e-mails during the past year. Each e-mail receives a personal response.
  
  
• Free electronic greeting cards, and electronic gift certificates, are available at landsend.com to help celebrate holidays year-round.
  
  
• Our phone representatives receive 70-80 hours of product, customer service and computer training when hired, and 24 hours each year thereafter.
  
  
• To help customers with sizing questions, gift suggestions and wardrobe coordination, our Specialty Shoppers are available 16-1/2 hours a day (7:30AM — midnight, Central Time).
  
  
• We hem and cuff men's and women's trousers free of charge, and it adds only a day to your delivery.
  
  
• We supply swatches of fabrics free of charge. Just ask!
  
  
• If a customer needs additional buttons, or luggage parts or repairs, they're all available free of charge.
  
  
• We offer monogramming and gift boxing services at a nominal cost.
  
  
• The company's Lost Mitten Club will replace any child's mitten lost in the same season as purchase at half the price of a pair, with free shipping.
  
  
• In-stock orders leave the Lands' End Dodgeville distribution center — the size of 16 football fields — the next business day after they're ordered.
  
  
• Standard delivery (no surcharge) is 2 business days to every state but Hawaii and Alaska.