Our employees believe strongly in giving back to the community. So our company focuses on the programs and issues Lands' End employees care about most. And they care a lot.
Their passion means our company supports a number of community events, local churches, veterans' organizations, homeless shelters and more. We've built homes, donated equipment to schools and scrap fabrics to charitable quilters. We match our employees' fundraising efforts, and we've cast Humane Society dogs in our catalog shoots to highlight the benefits of adoption.
Lands' End even helps employees connect with volunteer opportunities in their hometowns, and we honor the time they give with our matching contributions program.
Lands' End regularly donates nearly $5 million of new and used merchandise each year to local and global nonprofit organizations. This is especially true when natural disasters strike in the United States and around the world. Acting as a company, we readily deliver in-kind contributions of clothing wherever it's needed. Acting as a community, our employees often come together to do even more.
When Hurricane Sandy hit the northeast, Lands' End partnered with the American Red Cross to deliver a 53-foot truck filled with winter weather items. We collected 4,500 pairs of shoes for Haiti earthquake victims through the nonprofit organization Soles4Souls. And when earthquakes and a tsunami struck Japan, Lands' End employees around the world raised money and worked together to send victims clothes and blankets, paper goods and drinking water.
We often partner and sponsor with local and national not-for-profit organizations to raise awareness of important issues, do some collective good and help people in need. Many of these relationships go back for years, reflecting our employees' deep commitment to challenges like education, the environment, homelessness and more.
In 2010, Lands' End became the key sponsor of the Clean Lakes Festival. We fund school wish lists at DonorsChoose.org, and have a long-standing connection to the Hodan Center of Mineral Point, Wisconsin, which provides support and work for disabled adults.
Our international offices also give back to in their communities, donating to dozens of charitable organizations. Lands' End Germany supports the Susan G. Komen: Race for the Cure, providing T-shirts and caps for survivors and sponsoring a sand-sculpting competition for kids near the racing route. While our UK office sends clothing to children in Uganda and Romania, and supports Rutland Friends of Cancer, British Red Cross and the Heart Foundation.
In 2010, Lands' End became the key sponsor of the Clean Lakes Festival, which is organized by the Clean Lakes Alliance (CLA), a not-for-profit organization devoted to maintaining the water quality of area lakes, streams and wetlands in the Yahara River Watershed. Our employees regularly participate in CLA-sponsored events, including annual trash cleanup days.
Our German office teamed up with Burda Style, a fashion magazine, to raise money for charity via Facebook and the Lands' End website. Every year, Lands' End donates 5 euros to the pediatric clinic in Hamburg, Germany, for every Steiff Bear sold during the holidays. The company increased that donation by encouraging customers to knit small sweaters for the Steiff Bears. For every knitted sweater, Lands' End donated an additional 2.5 euros to the clinic.
In 2011, Lands' End Japan donated clothing, towels and blankets to their neighbors in need, supporting the "Beacon of Hope" drive for earthquake disaster reconstruction. They also sponsored relief support events for victims of the tsunami and those evacuated from Fukushima. While back in Dodgeville, we collected goods and raised money to help those in need.
Lands' End has a number of programs that help our facilities reduce waste and shrink our environmental footprint. We recycle cell phones, batteries, eyeglasses, computers and other electronics. Even our scrap fabric is saved and donated to organizations that make quilts for charities. And we help recycle old blue jeans, which are turned into home insulation. In 2012, our company-wide jean drive collected nearly 4,200 pairs of jeans—enough natural cotton fiber to insulate more than eight houses.
It began as a coat drive with just one goal: to deliver a gently used coat to every homeless person in Boston. But it quickly spread across the nation. Employees and customers were asked to donate a gently used coat at one of the 280 Lands' End Shops at Sears or the 13 Lands' End Inlets®. For each coat donated, Lands' End offered 20% off the purchase of a new Lands' End coat. In the end, 7,800 donations were made in Boston alone, and another 33,000 were collected nationally.
See how we said thank you.
The FIRST® LEGO® League is a nationwide organization that gets kids interested in math and science. And when their Madison, Wisconsin, team of 7th and 8th graders researched food safety, they came up with one yucky conclusion: most lunch boxes don't cut the mustard. So they came up with an inspired solution: the MadBox, a lunch box with an adjustable "cold zone" that keeps what should be cool cold, and leaves the rest alone. We loved that. So Lands' End helped them make it a reality.
Lands' Enders are big animal lovers. So naturally, we support a lot of local shelters and humane societies. Along the way, we learned that shelter dogs make great catalog models. We featuring Iowa County Humane Society's rescue animals in our Lands' End Home catalogs to share the benefits of adoption. We also encourage those who have given a shelter dog their "forever home" to post their story on the Lands' End Facebook page.