Timeless Since Day One
Gary Comer‚ avid sailor and former advertising copywriter‚ opens Lands’ End Yacht Stores‚ Inc. in Chicago.
Publishes first catalog‚ The Lands’ End Yachtsman’s Equipment Guide.
Gives customers who place an order the next edition of the Equipment Guide for free versus charging $2.50‚ beginning the company’s practice of surprising and delighting customers.
As an early adopter of technology‚ company begins to keep track of orders and inventory via computers.
Orange-colored rain gear suits designed and tested by racing sailors are described in detail. Explaining how clothing is made continues to this day.
Equipment Guide expands by 50 pages.
Begins manufacturing duffel bags.
Develops and markets own rain suit.
Launches first full-color catalog.
Begins to shift focus to clothing and canvas luggage.
Publishes first real clothing catalog.
Introduces toll-free 800 customer service number and begins migrating operations from Chicago to Dodgeville‚ WI.
Breaks ground for new warehouse and office building.
Moves to new headquarters in Dodgeville‚ WI and holds first of many all-company social gatherings.
Begins national advertising campaign based on delivering quality‚ value and service.
Installs new computerized customer sales/order entry system.
Opens new 126‚000&345;square-foot warehouse as mail order shopping sweeps the nation.
Becomes a registered U.S. trademark; founder Gary Comer publishes "The 8 Principles of Doing Business."
Begins publishing catalogs monthly versus seasonal.
Becomes a publicly traded company.
Airs first TV commercial.
Christmas catalog reaches a record 220 pages. Comer Center‚ an 80‚000 square-foot employee fitness center‚ opens on Dodgeville campus.
Three specialty catalogs launched: Men‚ Kids’ and Home.
Begins international expansion with operations in the United Kingdom.
Included in the book‚ "The 100 Best Companies to Work for in America."
Mails first Business Outfitters catalog.
Launches in Japan.
With Landsend.com‚ company is among first U.S. retailers to launch an e-commerce site.
Launches in Germany.
Mails first Kids’ School Uniform catalog.
Introduces Your Personal Model™‚ an online tool that allows customers to build 3-D models of themselves.
Debuts Lands’ End Live™ online chat.
Listed on Fortune’s "Top 100 Best Companies to Work For" third year in a row.
Introduces Lands’ End Custom™‚ an online tool that enables customers to customize pants at home.
Acquired by Sears‚ giving Lands’ End entry into retail marketing channel.
Celebrates 40th anniversary.
Launches Lands’ End gift card.
Launches Lands’ End Shops at Sears.
Lands’ End Shops at Sears reach 100‚ accounting for 1 million+ square feet of retail space.
Introduces expanded 20‚000 square-foot Lands’ End shops in select Sears locations.
Recognized as a top performing e-commerce company by E-Tailing Group and ranked #9 on Business Week’s list of "Customer Service Champs."
Opens operations in Austria and France and launches new brand called Lands’ End Canvas.The first Lands’ End Canvas store opens on State Street in Madison‚ Wisconsin Lands’ End launches its Facebook page and Twitter account.
Launches Facebook Shops and digital apps for iPhone and iPad. The company launches Lands’ End Camp.Lands’ End completes its state-of-the-art, BREEAM-certified (LEED equivalent) extension to its distribution center in the United Kingdom.The company becomes the first apparel retailer to launch Lands’ End Live™ video chat nationwide.
Makes digital catalog available through Google Catalog apps.Lands’ End launches its mobile club that sends text alerts to mobile shoppers. The Lands’ End Facebook page reaches 750‚000 fans.The Lands’ End Canvas Facebook page reaches 100‚000 fans.
Lands’ End reaches nearly 1 million Facebook fans and 1 million Twitter followers. Established the Lands’ End sustainability website and awarded the Wisconsin Green Master company for the 4th year in a row. Opened first retail store within Umeda Hankyu‚ in Tokyo‚ Japan and partnered with House of Fraser in the United Kingdom. Lands’ End placed in the top 10 Customer Choice awards sponsored by the National Retail Federation.
Lands’ End celebrates its 50th year in business. In honor of this milestone the company carves a giant lighthouse logo and maze in cornfield adjacent to its Dodgeville headquarters. Lands’ End partners with the National Forest Foundation to fund the planting of over 385,000 trees in Northern Wisconsin and Michigan's Upper Peninsula. The company introduces enhanced online shopping experience for international customers, converting U.S. prices into more than 60 local currencies around the globe and displaying duty, tax and shipping at checkout. Lands’ End opens first full-price standalone store within a shopping mall in Lombard, Ill., offering women’s apparel in regular and special sizes.
2014 Lands’ End spins off from Sears Holdings to become a publicly traded company on the NASDAQ on April 7 under the ticker symbol “LE”.