1983

Lands' End moved into its new 126,000-square-foot warehouse and began unloading 8,000 boxes of products so the company’s new automated sorting system could be made operational. Mail order shopping was sweeping the nation and Lands’ End was taking off. To meet Americans’ growing demand for luxury brands, Lands’ End introduced a line of clothing called Charter Club, featuring styles made from Italian silks and other fine fabrics.