Behind every great company…
…is a network of strong‚ talented individuals. Each member of our Executive Committee Leadership Team brings a wealth of global industry experience to their role. Together‚ they guide the company's strategic vision and build on a 50-year tradition of quality‚ value and unparalleled customer service.
Meet a few of the inspiring leaders who are shaping our next half-century of success:
Federica Marchionni, 43, is Chief Executive Officer of Lands’ End, Inc. She assumed the CEO position and joined the Company’s Board of Directors on February 17, 2015.
Since 2011, Ms. Marchionni has been President of Dolce&Gabbana USA Inc., and under her leadership, Dolce&Gabbana USA's sales revenues increased significantly. She successfully elevated the positioning of the brand and redesigned strategies for expanding it across multiple channels, target customers and geographic areas.
Ms. Marchionni first joined Dolce&Gabbana in 2001, and was instrumental in developing the strategies that led to the Company's exponential brand growth over the past 10 years. While growing the existing business, Ms. Marchionni oversaw the opening of several key stores – including the 5th Avenue flagship store in New York City as well as stores in other markets including Toronto, Chicago, Aspen and Boston – and also strengthened the brand’s partnership with major U.S. department stores. Working closely with the product development teams, sell-through was also advanced in each category and channel, including online. Prior to that, over the course of a career as a global group director at Dolce&Gabbana that stretches back to 2001, she led business development for business units in more than 100 countries.
Ms. Marchionni was also Senior Vice President at Ferrari where she acted as the chief executive of a division that generated an important portion of the company’s worldwide sales.
Earlier in her career, Ms. Marchionni held positions of increasing responsibility in product marketing and sales at industry-leading consumer technology and telecommunications companies such as Samsung, Phillips, and Ericsson.
Ms. Marchionni graduated summa cum laude graduate from La Sapienza University of Rome with a Master's Degree in Business Administration. Ms. Marchionni also studied in France and the UK and speaks four languages.
As executive vice president‚ chief merchandising and design officer‚ Michele is responsible for leading and strategically driving all merchandising and design efforts for the brand‚ ensuring the alignment of product development‚ price-point strategies and design aesthetic across all direct‚ retail and global channels.
Michele’s strong‚ intuitive merchant and design skills‚ paired with her commitment towards upholding the reputation of the Lands’ End brand‚ make her the perfect leader to build upon Lands’ End’s rich heritage. She has a proven track record of successfully leading and building new brands throughout her storied career and demonstrates a strong understanding of the direct retail business model and omni-channel retail landscape.
Michele is an accomplished merchandising/design executive with over 25 years of strategic retail experience and financial acumen. Most recently‚ she was the senior vice president/general merchandising manager for Coldwater Creek‚ and prior to that she was the brand president‚ retail & direct‚ for Delia’s Inc. Both of these posts‚ plus a previous role at J. Crew‚ have provided Michele with a strong understanding of the direct retail business model. Michele also served as chief design officer for Martin & OSA‚ a division of American Eagle Outfitters. While at Abercrombie & Fitch Co.‚ Michele was instrumental in establishing the women’s and kids’ apparel divisions.
When she is not working or shopping‚ Michele enjoys spending time with her family‚ friends and her two dogs‚ Madison and Lucy. She also loves the outdoors and finds the constantly changing weather to be very inspiring.
- What inspires you most about working at Lands’ End? I am deeply inspired by Lands’ End's ability and dedication in balancing its uncompromising commitment to quality with its passion for style. Quality and style go hand in hand in every aspect of creating merchandise for our customers‚ from the fabrics we use to the subtle design details.
- Which of Gary Comer’s “Principles of Doing Business” resonates with you the most and why? “We believe that serving our customers serves us all.” Customer service is critical to any business in today’s world. And at Lands’ End we strive to provide guidance and offer solutions to enhance our customer’s lifestyle. We want to be a trusted resource and aim to be their biggest advocate—to help him/her feel confident and relevant.
- What do you think is the secret to good customer service? In my opinion‚ it’s as simple as making the customer’s life easy when they are shopping Lands’ End—to take the mystery out of effortless style. It is our job to do the legwork in providing beautiful‚ timeless styles and allow the customers to explore. We provide quality products in styles and sizes that we hope complement and enhance our customer’s life.
- What is one key insight into your career that you’ve gained while working at Lands’ End? Our founder‚ Gary Comer‚ had a long-term strategic vision to build a brand that he believed in. And‚ because of this‚ Lands’ End has stood the test of time and stayed relevant for over 50 years. It’s my belief that all-time great American brands are developed and guided by founders who possess passion‚ determination and an overall brand vision. As we look ahead to the future of Lands’ End‚ it’s up to us as leaders to build upon Gary’s vision to keep the brand relevant for the next 50 years.
Mike Rosera brings over 25 years of experience in management‚ company expansion and brand development to his role as chief operating and finance officer of Lands’ End. As COO and CFO‚ Mike provides seamless integration across all channels of business‚ including direct‚ online‚ retail and global‚ with an eye towards maintaining profitability‚ brand growth and inventory management.
Having worked with numerous leading domestic and international retail brands‚ Mike has a deep knowledge of the industry and strong partnerships across the globe. His ability to balance brand growth‚ operational excellence and financial discipline helps keep Lands’ End operating as a successful business. Before joining Lands’ End‚ Mike served as the EVP of global franchising at Claire's‚ Inc. Additional experience includes EVP of operations‚ Phat Fashions; senior vice president‚ store finance operations‚ Abercrombie & Fitch; COO U.S. retail‚ Nike; finance manager‚ Target; and audit manager‚ Deloitte.
When he is not working‚ he enjoys spending time with his wife and two daughters in Madison‚ Wisconsin.
Mike attended The University of Chicago – Booth School of Business where he received his MBA in Finance‚ Statistics and Business Strategy. He received his BA in Accounting and Business Administration from the University of Wisconsin-Eau Claire.
- What inspires you most about working at Lands’ End? I am continually inspired by the passion exhibited on a daily basis by both our dedicated associates and our loyal customers. It’s incredibly motivating to perform at the highest level when you see such heartfelt appreciation for the Lands’ End customer experience and our merchandise.
- Which of Gary Comer’s “Principles of Doing Business” resonates with you the most and why? Other than the granddaddy of them all (GUARANTEED.PERIOD.®)‚ I have a strong appreciation for Principle #5 (We operate with integrity from the inside out). This is very true of all facets of Lands’ End and is critical to our long term success. It was the basis upon which the company was founded and grew for the past five decades. It is a non-negotiable mainstay for the next five decades and beyond.
- What do you think is the secret to good customer service? There is a great saying from years ago that “the customer is always right.” Unfortunately‚ many retail and service companies have abandoned this mindset as they have lost touch with their customers. At Lands’ End‚ we still embrace our personal relationships with our customers by striving to do whatever is necessary to ensure our customers have a pleasant experience during all their interactions. We listen‚ we respect‚ we trust‚ and our customers let us know how much they enjoy being appreciated.
- What is one key insight into your career that you’ve gained while working at Lands’ End? I have a newfound appreciation for heritage. Although we strive for continued improvement every day‚ we respect our past and understand the learnings that lead to our current‚ existing success. Updating and enhancing a proven strategy with current technology is a great recipe for future success.
World-class customer service and quality products begin with great people. As senior vice president of employee and customer services‚ Kelly Ritchie has devoted her entire career to making Lands’ End a great place to work‚ spending time with employees and listening to their insights. She is responsible for all of the employee service functions including recruiting‚ development‚ benefits and compensation. She is also in charge of all operations including call centers and distribution centers‚ drawing inspiration from the Lands’ End employees’ unwavering commitment to customer service.
A seasoned Lands’ End veteran‚ Kelly is the perfect person to manage the company's most important asset: its people. Kelly joined Lands’ End in 1985 and became vice president and executive team member in 1995. Kelly’s first job at Lands’ End was front-line sales. Since then‚ she has held a number of leadership positions and held down a wide variety of responsibilities‚ from managing call centers to serving as a corporate recruiter.
When she is not working‚ Kelly enjoys spending time with her family and traveling. Her favorite vacation spots are Hawaii and Italy.
Kelly earned her Bachelor of Science degree in business administration from the University of Wisconsin – Eau Claire.
- What inspires you most about working at Lands’ End? The people. Without a doubt. The people who come to work at Lands’ End are some of the most warm-hearted‚ caring and creative people I know. They truly care about the Lands’ End customer and each other. They will go to great lengths to not only service the customer but to also surpass the customer’s expectations. This commitment to the Lands’ End customer has not wavered over the years—it is constant and at the center of everything they do.
- Which of Gary Comer’s “Principles of Doing Business” resonates with you the most and why? “We believe that what is best for the customer is best for all of us.” Gary made it clear that the customer is number one. He said‚ “Everything in this company– every package‚ every transaction‚ every piece of merchandise‚ every contact – affects the customer.” This is great because everyone can make an impact on this goal. We have so many stories of people going the extra mile for a customer – whether it is asking their mother to mend a sweater‚ working with a vendor to customize a pair gloves or giving a bride early morning wake-up service. These stories are legendary at Lands’ End. Behind each of them are dedicated employees who just want to do what’s right.
- What do you think is the secret to good customer service? The secret to good customer service is good employees. As a company‚ we can provide guidelines and training on systems‚ but the key to service rests on each employee’s interaction with the customer. Everyone’s role is important – not sometimes‚ not most of the time‚ but all the time. We also believe in sharing customer stories‚ and every morning I send out what we call a “Cup of Customer‚ featuring a story from a customer on their experience with Lands’ End.
- What is one key insight into your career that you’ve gained while working at Lands’ End? During my time at Lands’ End‚ I have become a strong believer in the idea that if you focus on the customer everything else that is important will fall into place.
In her role as senior vice president and chief creative officer, Becky is responsible for developing and implementing global creative brand strategies that focus on digital, retail and catalog. She is a critical part of driving and executing the creative vision that supports the merchandising strategy and marketing campaigns across all channels. As CCO, she is responsible for overseeing all aspects of the creative organization including concepts, art direction, photography and creative operations.
Having previously served as the vice president of creative at Lands’ End from 2004-2007, Becky has a strong understanding of the Lands’ End brand and the ability to bring fresh ideas to the table while still incorporating Lands’ End’s heritage and values. This, paired with her retail, direct, e-commerce and creative background make her an excellent creative leader for the brand.
Before returning to Lands’ End in 2014, Becky served as vice president, global creative director, and vice president of creative, PR and online experience, respectively at Crocs, Inc. and Bag Borrow or Steal. During her tenure she was responsible for the global brand creative vision and execution in over 90 countries, customer experience and communications.
When Becky is not at work, she enjoys spending time with her family and being involved in her children's endless activities. She also enjoys skiing, running and hiking outdoors in the mountains of Colorado, and is happy to be returning to the beautiful rolling hills of Wisconsin.
Becky received a Bachelor of Fine Arts from the University of Wisconsin-Oshkosh.
- What inspires you most about working at Lands’ End? I absolutely love the brand and its rich heritage. For over 50 years this has been a place that attracts incredibly talented people who devote their passion and energy to taking care of the customer. Our storied product teams travel the world to build high-quality, unique, well-made products at fair and honest values. Gary Comer's challenge and legacy inspires us every day. Gary was adamant in his belief in always treating people right and he instilled that passion in all of us.
- Which of Gary Comer’s “Principles of Doing Business” resonates with you the most and why? One word. Integrity. It's what separates nice places to work from great ones. Gary taught us to operate with integrity and respect from the inside out, so employees and partners can be crystal clear about our philosophy of doing business, goals for the future and expectations for success. Everyone here is accountable for his or her decisions under this guiding principle. This sort of transparency isn't something you can fake. Our customers feel it. Our partners see it. We all have a stake in our continued success.
- What do you think is the secret to good customer service? Be genuine, honest and humble, and most of all, love your customer. I believe that providing our customer great service ultimately serves all of us. Everyone here at Lands' End understands and lives that concept. This customer-focused attitude is a part of every area of our business. From design to creative to order processing, we get to know our customers and keep them top of mind. Just as important, our customer care specialists are product experts. They're also genuinely friendly and helpful. I am proud that we empower them to take all the time necessary to take care of our customers
- What is one key insight into your career that you’ve gained while working at Lands’ End? Be inspired, think big! Have passion for what you do, passion for the brand and passion for your customers. Get everyone around you excited and instill the same in them. Let passion guide your decisions, fuel your creative energy. Push to always challenge yourself and those around you. When you enjoy yourself, challenge yourself and inspire others, those around you will do the same.
As senior vice president and chief marketing officer, Steven Rado leads all aspects of marketing for Lands’ End including the oversight of strategic development, direction and implementation of all marketing activities. Key activities include consumer insights, forecasting and analytics, catalog, digital marketing, customer acquisition, e-commerce, public relations and advertising.
An experienced marketer with a strong background in retail and banking, Steven brings a wealth of knowledge of marketing the brand to new and existing customers. His strong understanding of consumer behaviors and the importance of customer service make him the ideal marketing leader. Before joining Lands’ End, Steven served as the senior vice president of marketing and customer strategy for Office Depot. Prior to that, he was vice president of marketing for Victoria’s Secret Direct.
When Steven is not at work, he enjoys spending time with family and friends, traveling and exercising.
Steven holds an MBA from The Ohio State University and received his J.D. degree from Case Western Reserve University School of Law.
- What inspires you most about working at Lands’ End? I am most inspired by Lands’ End’s dedication to the customer – from our product, to our service, to our guarantee, we focus on delivering for our customer. Since our inception, the customer was our focus and that still continues today.
- Which of Gary Comer’s “Principles of Doing Business” resonates with you the most and why? Guaranteed. Period. ® Gary made a commitment to quality products and backed it up with a simple promise. If you are not satisfied in any way, you can return it for any reason, no questions asked. In addition, this promise helped break down a natural impediment to shopping direct which made customers more comfortable when making a purchase.
- What do you think is the secret to good customer service? Listening. Listening is critical in order to meet customer expectations and be successful. This includes not only listening to direct feedback, but also incorporating the more subtle customer behaviors that can show up in data. Incorporating all of this feedback into our product and services drives success and satisfies customers.
- What is one key insight into your career that you’ve gained while working at Lands’ End? Stay true to your heritage. The world is constantly changing, but when you have a foundation that is built on quality products, value, serving the customer and integrity, you can’t go wrong.
Dorian joined the company as senior vice president, general counsel and corporate secretary in August 2014, reporting to Federica Marchionni, the CEO of Lands’ End. As a member of the executive team and the company’s chief legal advisor, he oversees the company’s legal affairs, including regulatory, ethics and compliance, and corporate governance matters.
Dorian brings extensive experience as a senior legal advisor and manager, counseling public company boards and senior management. His strong strategic, analytical, communication and business skills make him an extremely valuable member of the senior leadership team.
Before joining Lands’ End, Dorian served in positions with increasing levels of responsibility in the law department of Sears Holdings Corporation, most recently as vice president, deputy general counsel and assistant secretary, where he led the legal team responsible for corporate law and corporate governance matters, including securities law compliance, mergers, acquisitions and divestitures, financing activities and board affairs. Prior to joining Sears in 2002, he served as senior counsel at Galileo International, Inc. and he was a partner in the Chicago office of the law firm of Rudnick & Wolfe (now DLA Piper).
Dorian earned his J.D. degree from the University of Chicago Law School and received his B.S. in Industrial Management from Purdue University.
- What inspires you most about working at Lands’ End? The heritage of the brand, Gary Comer’s principles and the commitment to the customer.
- How would you describe your leadership style? Set an example and create the conditions to empower people to perform in a creative and inclusive manner with passion and integrity to produce continuous improvement and results.
- Which of Gary Comer’s Principles of Doing Business resonates with you the most and why? “We operate with integrity from the inside out …”, which helps set the “tone at the top” and results in “an engaged workforce that delivers added value to the customer (and the bottom line).”
- What is one key insight into your career that you’ve gained while working at Lands’ End? Ask me in a year! :-)
As senior vice president‚ retail‚ Marla oversees store operations‚ field management and marketing for the Lands’ End retail business. She is responsible for successfully developing and executing the overall retail strategy‚ growing top-line revenue and driving profitability for the Lands’ End Shops at Sears and Lands’ End Inlets.
Marla serves as the conduit between Lands’ End retail locations and the corporate office‚ working closely with the Lands’ End and Sears management teams as well as the field teams to provide executive-level operational‚ financial and strategic leadership. Since joining Lands’ End five years ago‚ Marla has served as vice president‚ Lands’ End retail‚ and later became senior vice president‚ U.S. market merchandising. In her role as senior vice president of U.S. market merchandising‚ Marla oversaw both the Lands’ End and Canvas brands and created and launched an omni merchandising structure along with an entirely new “concept to customer” process. Before joining Lands’ End‚ Marla held various leadership positions at J.Crew and most recently served as the vice president of the Crewcuts division. Prior to that‚ she served as the DMM‚ factory division‚ men’s sportswear for Brooks Brothers and as a buyer for American Eagle Outfitters.
When Marla is not at work‚ she enjoys traveling and spending time with friends and family.
Marla is a graduate of Parsons School of Design‚ where she received a degree in marketing and merchandising.
- What inspires you most about working at Lands’ End? Every day I am amazed and inspired by the dedication of the employees and the length to which they will go in order to satisfy our customers. All of the employees at Lands’ End are willing to do whatever it takes to make sure the customer is happy – this is a big part of what makes Lands’ End such a great place to work.
- Which of Gary Comer’s “Principles of Doing Business” resonates with you the most and why? We believe that serving our customer serves all of us. Everyone here understands that concept. Our customer service representatives are trained to know our products and to be friendly and helpful. They are empowered to take all the time necessary to take care of our customers.
Today so many companies are calling out “customer service”‚ marketing it as a cornerstone to their brand‚ but we live it every day and have for 50 years. It’s in present in everything we do‚ every day‚ all the time.
- What do you think is the secret to good customer service? Listening – you can’t help the customer if you don’t truly listen and understand their concern or recommendation.
- What is one key insight into your career that you’ve gained while working at Lands’ End? Simple gestures go a long way. Calling a customer back‚ telling an employee they did a great job‚ taking time out to listen to and hear a peer – these are all things that Lands’ End makes a priority‚ and I’ve learned the importance of remembering the little things.
As senior vice president‚ Lands’ End Outfitters‚ Joe oversees the Business Outfitters‚ School Uniform and Gift Card businesses.
Joe has a long history as a strategic business executive in the industry‚ with proven sales‚ leadership and business development experience within retail in national and global accounts. Additionally‚ he has proven sales growth and profit success in business-to-business and business-to-consumer industries.
Before joining Lands’ End‚ Joe worked for Aramark Uniform and Career Apparel where he most recently served as the VP/general manager for the Direct Sales Business. In this role‚ he had full responsibility for a line of business formerly known as the WearGuard Company. Prior to that‚ he held a variety of progressive senior leadership roles in sales‚ business development and start-up operations for Atlantic Partners‚ Inc.‚ where he served as president‚ Pitney Bowes Management Services and General Binding Corporation.
Joe‚ his wife‚ Elizabeth‚ and their three children are in the process of relocating from Massachusetts. In his free time‚ Joe enjoys running‚ fishing and spending time with his family.
Joe received his Bachelor of Arts in English and Psychology from the University of Hartford in West Hartford‚ Conn.
- What inspires you most about working at Lands’ End? I’m inspired most by the culture at Lands’ End; a culture driving relentless pursuit of client satisfaction that has at its foundation the people that make the Lands’ End brand promise come to life every day. I’ve worked at other companies that talk “client first”; the people at Lands’ End live it.
- Which of Gary Comer’s “Principles of Doing Business” resonates with you the most and why? Although picking one of Gary’s principles that resonates most is like picking my favorite child‚ I guess “we are passionate about quality” is one that does resonate now more than ever. At times I feel like companies focus on planned obsolescence to the detriment of their clients and brand. Our apparel is built on the principle of planned usefulness‚ and that’s something that will never change.
- What do you think is the secret to good customer service? I believe listening to the client is the foundation of an organization’s success and the secret to good customer service. Great people achieve great things in the name of customer service‚ but if we don’t listen to what the customer is telling us‚ both directly and indirectly‚ all those great efforts on the part of our people are for naught. Gary Comer knew it‚ and it’s rung true in every position I’ve held. Clients recognize organizations that "get" this and they reward them for it.
- What is one key insight into your career that you’ve gained while working at Lands’ End? I believe the investment we make in our people is a cornerstone to everything we do. That investment comes in a number of forms‚ whether through training‚ technology‚ business processes‚ or career paths within our company. When we get the people piece right‚ which in many ways is our face to the client and frontline to the customer experience‚ other things fall into place.